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Draplin Design Co.: Pretty Much Everything, by Aaron James Draplin
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Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.
Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.
- Sales Rank: #4499 in Books
- Published on: 2016-05-17
- Released on: 2016-05-17
- Original language: English
- Number of items: 1
- Dimensions: 10.38" h x 1.13" w x 8.38" l, 2.78 pounds
- Binding: Hardcover
- 256 pages
Review
“Aaron Draplin is sort of like the Bernie Sanders of graphic design. . . . Now the designer is dropping a book called Pretty Much Everything (out May 17), and according to the official announcement it’s going to be a ‘mid-career survey of work, case studies, inspiration, road stories, lists, covers, and logos.’ Chances are it’s probably going to be pretty damn funny, too.” (WIRED)
About the Author
Aaron James Draplin is the founder of the Draplin Design Co., based in Portland, Oregon. He has created print, identity, and illustration work for Timberline Lodge, Woolrich, Patagonia, Nike, Mark Maron, and Sasquatch Festival, among others.
Most helpful customer reviews
34 of 35 people found the following review helpful.
The DDC Delivers. Amazon does not.
By aphextim
Another awesome design book to add to your collection.
Funny, philosophical, and down to earth. I only wish that more designers would put out material like this. This book is packed with quality behind the scenes photos, commentary, and the work itself.
I look forward to more to come from the DDC.
The only slight I have against this product has nothing to do with the product itself, but the way it is shipped. I received my hardcover book, naked, entombed in a cardboard slipcase. Due to the weight of the book itself, the corners were badly damaged during shipping / handling. It is a disappointing blemish on an otherwise high quality piece of work.
Amazon, you are doing this book a disservice.
26 of 28 people found the following review helpful.
Don't Buy the Digital Version!
By P. Miller
As one other reviewer mentioned, DO NOT BUY THE DIGITAL VERSION OF THIS BOOK. It is a joke. The publisher should not be pretending like they have a worthwhile digital version to offer. You will not get a high-resolution image of each page, as I had foolishly hoped for. You will get the text of the book stripped of all visual design elements, and the graphical elements will be offered to you as crappy thumbnail images, presented one per page, interstitially, throughout the book. It is terrible. The Kindle sample will give you a good sense for how bad it is. Please don't make the same mistake I did.
2 of 2 people found the following review helpful.
I Love DDC
By Stephen E.
Aaron Draplin is one of my design heroes. I picked up this book last week and am so impressed by it. But, of course, why would I not be? DDC is an incredible company and I'm hugely impressed with the style and the commitment to excellence and detail. I've watched DDC videos, bought his apparel, products, and even have his San Francisco poster hanging on my wall.
This book is really really amazing. It's perfect and the way it's put together is absolutely stunning. It's quality is out of this world and is one of the better books I have ever purchased. If you have any interest in logos, vintage design, America, or even photography -- this book is for you. One more thing: DDC pioneered some of the best brands including Field Notes; one of my favorite products of all time. This book showcases Field Notes, as well. I really can't say enough about this book. You should be lucky to have it as part of your collection.
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